After more than 2.5 years of implementation, the Erasmus + Sport-funded project EdMedia ends this September, with the main goal of proactively changing the attitude towards an athletes’ dual career by deliberately shaping a positive image and encouraging sports organizations to pursue the implementation of the EU Guidelines on Dual Careers of Athletes.

Partners from different EU countries have contributed to this goal:  Lithuanian Sports University, Lithuania  (LSU), University of Rome Foro Italico, Italy (UNIROMA), European University Sports Association, Slovenia (EUSA), Alexandru Ioan Cuza University of Iași, Romania (UAIC), University of Valencia, Spain (UV), German Sport University Cologne, Germany (GSU), University of Ljubljana, Slovenia (UL), European Athlete as Student (EAS) Network.

A detailed analysis was carried out during the project to assess the extent to which the EU Guidelines for the Dual Career of Athletes are being implemented in the participating countries, with particular emphasis on 7 of the 36 recommendations related to a systematic approach to dual careers. The results of the project are available on the project coordinator’s (Lithuanian Sports University) website:

During the project implementation was developed an online platform where athletes, coaches, sport journalists and other stakeholders can find information on what a dual career is for athletes, why it is important and how to use social media to raise awareness of a dual career beyond athletes, but also among the general public, which is shared by athletes from different countries. It is important to mention that the focus was not so much on presenting the importance of the dual career itself, but also on creating a video-based learning platform for athletes seeking a dual career where they can find tips on how to present themselves on social media.

So we invite athletes to actively use the online platform developed during the project to create their own story with EdMedia.