Tourism at the Eastern Border of the EU. Interdisciplinary Training for Tour Guides

On the track of Tourism’s best-kept secrets

Overview: Alexandru Ioan Cuza University of Iasi offers this 2-week module to world-wide students who share a passion for tourism research and tourist guiding.

The approach is interdisciplinary and is divided into two main directions:

  • fundamentals and practical aspects of tourism (geography of tourism, weather forecasts tools, geolocation, map reading, marketing & travel sales, heritage etc.)
  • tour guiding techniques and tools (persuasive speeches, structure of speech, body language techniques etc).

Number of contact hours: 65 

Assessment method(s): Multiple choice test and oral presentation.

Contact (module coordinator):  Lecturer dr. Mihai Bulai (


Lectures (L), workshops (W) and field activities (FA)

  • Tourism in EU peripheral and cross-border areas. (L)
  • Principles of the Geography of Tourism (L)
  • Computational Instruments for Geolocation (L)
  • Make your own maps with free/open source Geographic Information Systems (W)
  • History of Romania, Moldavia (L)
  • Tourism Marketing principles. Creation of Travel Packages. Advertising and Sales Promotions (L)
  • Capitalization of communist legacy – a chance for sustainable reconciliation between past and present (L)
  • Cultural Branding (L)
  • Stone identification and workshop on Rare precious & semi-precious stones (L)
  • Tour guide tasks & techniques (L)
  • Interpretation of architecture by Tour Guides (L/W)
  • Wine tasting techniques (W)
  • Weather forecast for tour guides: from reading the sky to smartphone applications (L)
  • Structure of a tourist guide commentary (L)
  • Astronomy & Sky Map reading. (L)
  • Sky interpretation at Planetarium (W)
  • How to use your body language as a tour guide (L)
  • Workshop in tourism and travel promotion: increase the online visibility of your business
  • Meeting with travel professionals of Iași: The Travel Agency „Rolandia” (FA)
  • Introduction to UAIC building and attractions – guided tour (W)
  • Guided tour of the city: „Essential Iasi – Romanian Capital of Culture” (FA)
  • Nicolae Domnesc Orthodox Church and the Iasi Catholic Diocese (FA)
  • Practical introduction to kayaking (FA)
  • Wine tasting techniques (W)
  • Visit of the Palace of Culture, the Former Princiary Palace of Moldavia (FA)
  • Birdwatching and Ecotourism principles. Plants and birds’ diversity – visit to Botanic Garden of Iași, owned by UAIC (FA)
  • Outdoor Activity in the Surroundings of Iași (FA)
  • Introduction to kayaking (FA)
  • Romanian Folk Treasures (clothes and dances) (W)